Website Launch: Girlboy Greetings

I’ve just helped design a site for Girlboy Greetings!

Girlboy Greetings is a small greeting card establishment from Los Angeles, CA. The designs are quirky and are offered in a variety of colors. My favorite aspect of the cards is how they offer glimpses of everyday thoughts and places.

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I took a radically different approach with site conception and design in that I put the site together in Photoshop prior to any HTML development. This feels like a graduation from my previous design mentality, which had often sent me bouncing between divsdivsdivs and “oh-god-where’s my vector shape tool”.

The budget was small and time was tight so we went with a small 3 page, primarily static site. A Rails application with only 4 controllers runs the whole thing. The Paperclip plugin is in use by the Card model to handle semi-intelligent cropping of uploaded images. An implementation of a jQuery driven cropper is a to-do. On the front end, all is standard CSS with some basic jQuery effects. Fancybox rounds off the card display.

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